The data collected shows that it is varied but rap seems to be most popular along with rock and pop. Indie music is one of the most uncommon choices and alternative music was not mentioned at all which suggests that either very few people know what these genres are or they simply do not like them.
All of the people that participated in my survey had heard of Ed Sheeran this meant that everyone had heard at least one song of his and would be able to associate certian things with him. Being a popular artist makes it easier to get feedback as the general public expect certain things from that artist and would know what what works well with the music and what doesn't.
From this pie chart you can see that the songs the people like from Ed Sheeran are generally his slower ones. This showed me that maybe my song choice would be a risk because his song Little Bird was not mentioned once and is an upbeat song. It is also a song that is not on the album and therefore people may not recognise it as an Ed Sheeran song straight away.
The Other Questions
What do you like to do in your spare time?
This question was to see what sort of interests my target audience had in common this would determine what sort of things might be in my music video in order for it to be relatable. The answers from my target audience included:
.Listening to music
.Socialising
.Watching television
.Reading
.Sleeping
Your favourite artist from your preferred genre of music?
This question was again to see if my target audience had specific artists in common but also whether these artists related to Ed Sheeran in any way. Some of the artists included acts such as:
.Children of bodem
.Eminem
.Beyonce
.Joy division
.Jimi Hendrix
.Pink Floyd
.Kendrick Lemar
.Kanye West
.Michael Jackson
.Swedish house mafia
.Rihanna
.Phil Collins
.Kid Cudi
.Blink 182
.Mumford and Sons
From the artists given I can see that my chosen genre of music may be a problem where a general music audience are concerned due to the fact that none of the artists named relate in an obvious way to Ed Sheeran. I may have to continue my music research but aim it specifically at Ed Sheeran fans.
What is your understanding of Indie/Alternative music?
This question was left blank by many of my participants or the answer 'I don't know' was given, for those of the people that did know what it was they answered with 'guitars or live music.' I also found that it was not that my participants did not know what Indie music was as they were able to name artists from that genre however defining what that type of music was came as a struggle to many.Whilst creating my music video I will have to include the codes and conventions of an Indie/Alternative music video so that it may become clearer to those watching what this genre of music is like.